Stratagems

How to make new friends

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Dr. Mitja Back of the University of Leipzig conducted an interesting experiment on his psychology students once. On the first day of class, all 54 of his students are assigned random seats as soon as they enter the class room. Then when class begins, they are asked to introduce themselves one-by-one. The rest of the class has to rate the student who introduces herself on two scales: how much they...

The Curse Of Knowledge (Or How You Can Become Better At Communication)

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Elizabeth Newton is a behavorial psychologist. In 1990, she conducts an experiment. She gathers people and divides them into 2 groups. The first group are the “tappers” while the second group are the “listeners.” The tappers are given a list of common songs like “Happy Birthday to You.” Their task is to tap their knuckles on a table to the rhythm of the song in their head. The listeners are...

How Can You Use The Malcolm McLean Strategy To Disrupt An Industry

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Chances are you’ve not heard of Malcolm McLean. But he single handedly changed the world. McLean was one of seven children born in 1913 to farming parents in North Carolina, USA. He was entrepreneurial from the very beginning and earned his first dollar selling eggs while still in school. After high school, he worked at a gas station until he had saved enough money to buy a second hand lorry to...

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